Systems and methods to position and play content

ABSTRACT

Systems and methods to position and play content. The system renders a first content segment to an output device at an accelerated speed for the first content segment. Next, the system receives a request to play the first content segment from the beginning of the first content segment at a normal speed for the first content segment. Next, the system automatically positions to the beginning of the first content segment based on position information that is associated with the first content segment. Finally, the system renders the first content segment to the output device from the beginning of the first content segment at a normal speed for the first content segment.

RELATED APPLICATIONS

This application is a continuation of U.S. application Ser. No.13/670,658, filed Nov. 7, 2012, which is a continuation of, and whichclaims the priority benefit of, U.S. application Ser. No. 11/680,360,filed Feb. 28, 2007, now U.S. Pat. No. 8,331,772, issued on Dec. 11,2012, which claims the priority benefit of U.S. Provisional ApplicationNo. 60/824,797, filed Sep. 7, 2006, each of which is incorporated byreference herein in its entirety.

FIELD

Embodiments relate generally to the technical field of communicationsand more specifically to systems and methods to position and playcontent.

BACKGROUND

Receiving devices such as personal video recorders (PVRs) or digitalvideo recorders (DVRs) provide support for trick mode requests thatenable a user to fast forward or rewind content. For example, a user whohas recorded a television program and advertisements on a PVR may fastforward through the content. Advertisers are wary of the fast forwardingbecause their advertisements are being skipped. The communicationsindustry has responded by providing so-called “speed bump” technology. A“speed bump” is a warning to slow down. In the present context, a “speedbump” may warn a user that an advertisement that is fast forwarding orrewinding on a display device may be of interest to the user. Forexample, a speed bump may be a Mercedes Benz trademark that issuperimposed over an advertisement for a Mercedes Benz Automobile thatis fast forwarding. Accordingly, a user that is shopping for a MercedesBenz may be alerted by the speed bump that the fast forwardingadvertisement includes subject matter that is of interest to the user, aMercedes Benz. Notwithstanding the user's interest, in some instances,the user may be unable or unwilling to enter the set of commands thatare necessary to play the advertisement from the beginning at a normalspeed.

BRIEF DESCRIPTION OF DRAWINGS

Embodiments are illustrated by way of example and not limitation in thefigures of the accompanying drawings, in which like references indicatesimilar elements and in which:

FIG. 1 is a block diagram illustrating a system, according to an exampleembodiment, to position and play content;

FIG. 2 is a block diagram illustrating content, according to an exampleembodiment;

FIG. 3 is a block diagram illustrating a content segment, according toan example embodiment;

FIG. 3A is a block diagram illustrating position information, accordingto an example embodiment;

FIG. 4 is a block diagram illustrating playout information, according toan example embodiment;

FIG. 5 is a block diagram illustrating a buffer and operations,according to an example embodiment;

FIG. 6 is a block diagram illustrating a buffer and operations,according to an example embodiment;

FIG. 7 is a flowchart illustrating a method, according to an exampleembodiment, to position and play a content segment;

FIG. 8 is a diagram illustrating a method, according to an exampleembodiment, to automatically position to the beginning of a contentsegment;

FIG. 9 is a diagram illustrating an image on a display device, accordingto an example embodiment; and

FIG. 10 is a block diagram of a machine, according to an exampleembodiment, including instructions to perform any one or more of themethodologies described herein.

DETAILED DESCRIPTION

In the following description, for purposes of explanation, numerousspecific details are set forth in order to provide a thoroughunderstanding of example embodiments of the present invention. It willbe evident, however, to one skilled in the art that the presentinvention may be practiced without these specific details.

Example embodiments describe processing a request to position and play acontent segment. For example, a user that is fast forwarding through anadvertisement may want to view the advertisement from the beginning at anormal speed. Accordingly, the user may select a button on a remotecontrol (e.g., Play button, Position and Play button, etc.) to initiateautomatic positioning to the beginning of the advertisement and playingof the advertisement at a normal speed. For example, in response, to arequest to position and play an advertisement that may be fastforwarding, the advertisement may be associated to metadata that mayinclude position information used to identify the beginning of theadvertisement. Next, the advertisement may be positioned to thebeginning of the advertisement based on the metadata and played to theuser at a normal speed for the advertisement. For example, a jumpoperation may be performed to jump immediately to the beginning of theadvertisement. In some embodiments, fast forwarding is resumedresponsive to the end of the advertisement. In other embodiments, a playmode or normal speed is maintained responsive to the end of theadvertisement. Also, for example, if the advertisement is rewinding, arequest to position and play the advertisement may cause a jump to thebeginning of the advertisement and play of the advertisement to the userat a normal speed for the advertisement. Other embodiments may include,playing an extended version of the advertisement. Yet other embodimentsmay include retrieving a version of the advertisement from a remote orlocal storage device.

Terminology

Content in this document is intended to include media that may be playedon a receiving device or interacted with on a receiving device. Contentmay include but is not limited to entertainment content andadvertisement content. Further, content may include video content and/oraudio content and/or multimedia content and associated metadata.Further, content may include prerecorded content or live content.

Normal Speed in this document is intended to include an instantaneousspeed to render a discrete unit of content (e.g., content segment) to anoutput device, the normal speed being the speed necessary to completelyrender the content segment from beginning to end in a predetermined playtime that is associated with the content segment. For example, anepisode of Gilligan's Island may be rendered at a receiving device at anormal speed such that the episode completes in a predetermined runningtime (e.g., play time) of twenty-five minutes. Play times may bepublished with the content segment. For example, movies may be stored onmedia and labeled with the play time of the movie. A normal speed may beapplicable to advancing the discrete unit of content in forward orreverse directions.

Accelerated Speed in this document is intended to include aninstantaneous speed to render a discrete unit of content to an outputdevice, the accelerated speed being any speed greater than the normalspeed associated with the discrete unit of content. An accelerated speedmay be applicable to advancing the discrete unit of content in forwardor reverse directions.

Point to Multi-Point Communications

The subject matter of the present disclosure may be embodied using pointto multi-point communications. For example, point to multi-pointcommunications may be embodied as a broadcast system that includes aninsertion server that broadcasts a transmission that includes content tomultiple receiving devices (e.g., settop boxes).

Point to Point Communications

The subject matter of present disclosure may also be embodied usingpoint to point communications. For example, point to pointcommunications may be embodied as a video on demand system that includesa streaming server that may communicate or stream content to a singlereceiving device (e.g. client computer).

FIG. 1 is a block diagram illustrating a system 10, according to anexample embodiment. The system 10 is shown to include a receiving device12, a broadcast system 14, a video on demand system 15, and a network16. The receiving device 12 may, for example, include a set top box(STB), a personal computer, an iPod, a personal video recorder (PVR)(e.g., analog or digital input), a personal digital recorder (PDR)(e.g., analog or digital input), a mobile phone, a portable mediaplayer, a game console or any other device capable of playing videoand/or audio content. The receiving device 12 may include a localstorage device 18 that includes a memory 20 and/or a database 22 thatmay store content 32, a decoder system 24, and may be coupled to anoutput device 26. The receiving device 12 may further include aprocessor 28, a memory 30, a demultiplexer 33, an audio module 34, avideo module 36, a descrambler 38, control buttons 40, an interface 42,an interface 44, a request module 48, and a communication module 50. Theprocessor 28 may execute instructions, move data (e.g., content 32),process data, etc. The demultiplexer 33 may demultiplex the content 32into audio, video, and meta-data streams that may be respectivelycommunicated to the audio module 34, the video module 36 and thedescrambler 38. The meta-data streams may further be communicated to theprocessors 28, 70 or the memory 30, 20. The metadata stream may includeposition information that may be used to identify the location and thebeginning of a content segment and descrambling information that mayinclude conditional access decryption keys that may be used by thedescrambler 38 to descramble or decrypt the audio and video streams.Other embodiments may not include the descrambler 38. The audio module34 may process the audio stream and store the audio stream in the formof packets or frames in the memory 20. Similarly, the video module 36may process the video stream and store the video stream in the form ofpackets or frames in the memory 20. In an example embodiment, thereceiving device 12 may be operated or controlled with control buttons40 and/or a remote control 41. The output device 26 may include a sounddevice 52 and a display device 54, however, it will be appreciated bythose skilled in the art that the output device 26 may also include amachine device to communicate machine interface information (e.g., SGML)to a machine (e.g., client, server, peer to peer).

The request module 48 may receive requests that may be entered with thecontrol buttons 40 or remote control 41 and received via the interface44. For example, the request module 48 may receive a request to play thecontent, a request to fast forward the content, a request to rewind thecontent, a request to pause content, a request to position to thebeginning of a content segment and to play the content segment or othertypes of requests. The communication module 50 may respond to requestsreceived by the request module 48. For example, the communication module50 may respond by identifying the content segment that is presentlyadvancing at an accelerated speed, using metadata included with thecontent segment to position to the beginning of the content segment, andcausing the content segment to be played or rendered at a normal speedon the output device 26. In another example, the communication module 50may retrieve a second content segment that is rendered instead of theoriginal content segment. For example, the communication module 50 mayretrieve the second content segment from a remote storage device 55. Inone embodiment a remote storage device 55, as shown connected to astreaming server 58 at the video on demand system 15, may include adatabase 56 that may be used to store the second content segment (e.g.,content 32).

The decoder system 24 is shown to include a processor 70, the memory 20,the decoder 72 and a render module 74. The processor 70 may be used forexecuting instructions and moving data. For example, the processor 70may be used to move the content 32 or other data from the memory 20 tothe decoder 72. The decoder 72 may decode the packets/frames into imageand sound data. The render module 74 may render the sound data to thesound device 52 and render the image data to the display device 54.

The local storage device 18 may include a circular buffer that includesboth the memory 20 and the database 22. The circular buffer may beutilized by the receiving device 12 to store the content 32. Forexample, a user may be watching a movie and select a pause button on theremote control 41 that causes the movie to be stored in the circularbuffer. Next, the user may select the play button on the remote control41 to cause the receiving device 12 to resume rendering the movie to theoutput device 26 by retrieving the movie from the circular buffer.

The interface 42 may enable the receiving device 12 to receive atransmission from the broadcast system 14 and/or a stream from the videoon demand system 15.

The network 16 may be any network capable of communicating video and/oraudio and may include the Internet, closed IP networks such as DSL orFTTH, digital broadcast satellite, cable, digital, terrestrial, analogand digital (satellite) radio, etc. and/or hybrid solutions combiningone or more networking technologies.

The broadcast system 14 is shown to include an insertion server 80, alive feed 82, and a database 84. The insertion server 80 may communicatethe content 32 in a transmission to the receiving device 12. Thetransmission may be formatted in a Moving Pictures Expert Group-2(MPEG-2) transport format, a MPEG-4 transport format, an InternetProtocol (TCP/IP) transport format, QuickTime, or any other similartransport mechanisms/formats. Further, the transmission may include anMPEG-2 compressed video stream, a MPEG-4 compressed video stream, a VC1compressed video stream, or any other similar compression formats. Theinsertion server 80 may receive the content 32 from the database 84(e.g., prerecorded content 32) or the content 32 from the live feed 82(e.g., live content 32).

Further, the video on demand system 15, as previously described,includes the streaming server 58. The streaming server 58 maycommunicate the content 32 to the receiving device 12. For example, thereceiving device 12 may receive the content 32 in the form a stream thatmay be communicated as part of the real time streaming protocol (RTSP)or the digital storage media command and control protocol (DSM-CC) fromthe streaming server 58.

While the system 10 shown in FIG. 1 employs a client-serverarchitecture, the present disclosure is of course not limited to such anarchitecture, and could equally well find application in a distributed,or peer-to-peer, architecture system. The request module 48 andcommunication module 50 may also be implemented as standalone softwareprograms, which do not necessarily have networking capabilities.

FIG. 2 is a block diagram illustrating content 32, according to anexample embodiment of the present disclosure. The content 32 is shown toinclude multiple content segments 92 that may be played in chronologicalsequence from right to left. The content segment 92 (e.g., prerecordedor live) may include a commercial, a public service announcement, aninfomercial, an audio/video asset such as a movie, television programsuch as a documentary, a biography, a cartoon, a program, music, ormusic video or an audio asset such as music track, audio interview, newsprogram or any other content. In some embodiments, the content segment92 may include an interactive application that when executed at thereceiving device 12 may result in a presentation to a user that enablesthe user to interact with the content segment 92. For example, a contentsegment 92 in the form of an episode of “American Idol” may include aninteractive application that may cause a pop-up that enables an end userto cast a vote.

FIG. 3 is a block diagram illustrating an example embodiment of acontent segment 92. The content segment 92 is shown to include audiodata 94, video data 96 and metadata 98. The content segment 92 isfurther shown to be divided into parts 93 of audio data 94, video data96, and metadata 98. The first part of the content segment 92 is shownon the right and the last part of the content segment 92 is shown on theleft. Accordingly, the parts 93 of the content segment 92, asillustrated, may be played from right to left. The audio data 94includes audio information that may be used to generate sound. The videodata 96 includes video information that may be used to generate visual(e.g., motion, stills, animation, illustrations, etc.). The metadata 98includes metadata information that may be used to process the audio data94 and video data 96 (e.g., descramble), enhance the audio data 94 andvideo data 96 (e.g., enhance with an interactive quality to enableinteraction with the user), and position and play the content segment92. For example, the content segment 92 is shown to include positioninformation 100 that may be used to position the content segment 92 tothe beginning and play the content segment 92 from the beginning.

FIG. 3A is a block diagram illustrating position information 100,according to an example embodiment of the present disclosure. Theposition information 100 may include a content segment identifier 101and/or a fast forward block 103. The content segment identifier 101 mayinclude a network address 105 and a content segment offset 107. Thenetwork address 105 may identify a file or a buffer that may contain thecontent segment 92. The content segment offset 107 may identify thelocation of the content segment 92 in the file or the buffer 106. Forexample, the network address 105 may identify a buffer in the memory 20,30 (e.g., buffer address), a local storage device (e.g., local storagedevice 18), or a remote storage device (e.g., remote storage device 55).In one embodiment, the network address 105 may be a universal resourcelocater (URL). Accordingly, the network address 105 and the contentsegment offset 107 may be used by the receiving device 12 to position tothe beginning of the content segment 92 for render to the receivingdevice 12. In one embodiment, the position information 100 may includemultiple content segment identifiers 101 that correspond to differentversions of the content segment 92. For example, the multiple versionsof the content segment 92 may include an extended version of acommercial and an abbreviated version of the commercial. For example,the user may be fast forwarding through a content segment 92 thatincludes a commercial and request to position and play a version of thecommercial that is different from the version that is fast forwarding.Indeed, the user may select a dedicated control button or function keyon the remote control 41 to view an extended version (e.g., sixtyseconds) or an abbreviated version (e.g., ten seconds) of the commercialinstead of the standard version of the commercial (e.g., twenty seconds)that may be fast forwarding on the receiving device 12. In oneembodiment the content segment 92 (e.g., commercial) may include aninteractive capability that enables the user to interact with thecontent segment 92 (e.g., commercial).

The fast forward block 103 may prevent the user from fast forwardingthrough the associated content segment 92. Accordingly, a position andplay request may not be processed for a content segment 92 that may notbe fast forwarded. Nevertheless, the fast forward block 103 does notpreclude processing a position and play request during a rewind of thesame content segment 92.

FIG. 4 is a block diagram illustrating an example embodiment of playoutinformation 104. The receiving device 12 may use the playout information104 to process requests received by the receiving device 12. The playoutinformation 104 includes a buffer 106, a location 108, a mode 109 and aspeed 111. The buffer 106 may be used to store a content segment 92. Thebuffer 106 may include any combination or type of storage devices (e.g.,memory, disk, compact disk, etc.) The location 108 is an address in thebuffer 106 that is presently being processed. For example, the location108 may identify the next video data 96 and audio data 94 in the contentsegment 92 to be rendered to the output device 26. Further, the location108, for example, may rapidly increase (e.g., fast forward), rapidlydecrease (e.g., rewind), slowly increase (e.g., play), etc. The mode maybe used to store the present mode associated with the content segment 92(e.g., play, fast forward, rewind, position and play, etc.). The speed111 may be used to store the present speed of the content segment 92(e.g., 1× normal, 2× normal, 3× normal, etc.) and may indicate a forwardor reverse motion.

FIG. 5 is a block diagram illustrating example embodiments of operations110 performed in response to a request to position and play. Theoperations 110 are illustrated below a buffer 106 that stores contentsegments 92 that may be rendered (e.g., play) to an output device 26coupled to a receiving device 12. The operations 110 commence with arequest 112, from a user, to fast forward the content segment 92. Forexample, the user may be watching an episode of Gilligan's Island andselect a fast forward button on a remote control 41 that causes fastforwarding to begin, as illustrated by callout 114. The fast forward isillustrated as continuing into the next content segment 92 that includesa commercial. Indeed, the receiving device 12 may respond by causing aspeed bump to be displayed on the display device 54. For example, in oneembodiment the speed bump may be still image that represents the contentof the commercial (e.g., Mercedes Benz Logo). The user may see the speedbump and enter a request 116 to position and play the commercial fromthe beginning. In response to receiving the request 116, the receivingdevice 12 may use the corresponding position information 100 (e.g.,callout 87) in the metadata 98 to jump to the beginning of thecommercial in the buffer 106, as illustrated by the arrow 118. Otherembodiments may respond to the request 116 by rewinding to the beginningof the commercial. At operation 120, the commercial is rendered to anoutput device 26 (e.g., play) at a normal speed from the beginning ofthe commercial until the end of the commercial. At operation 122,responsive to reaching the end of the commercial, the receiving device12 may resume fast forwarding (e.g., accelerated speed) Gilligan'sIsland. Other embodiments may respond to reaching the end of thecommercial by continuing at a normal speed in play mode.

It will be appreciated, that the audio data 94, video data 96, andmetadata 98 may not necessarily be stored the same physical buffer 106.For example, in one embodiment the audio data 94, video data 96, andmetadata 98 may be stored in respective buffers 106. Nevertheless, theprocessing, as described above, may remain substantially the same.Further it will be appreciated that the buffer 106 may not be a physicalbuffer, but rather, a logical buffer 106 that may be implemented inmultiple physical storage devices (e.g., memory, disk, DVD, etc.)

FIG. 6 is a block diagram illustrating example embodiments of operations130 performed in response to a request to position and play. Theoperations 130 are illustrated below a buffer 106 that stores contentsegments 92 that are being rendered (e.g., play) to an output device 26coupled to a receiving device 12. The operations 130 commence with arequest 132 from a user to rewind the content 32. For example, the usermay be watching an episode of Gilligan's Island and select a rewindbutton on a remote control 41 that causes rewinding to begin (e.g.,callout 134). The rewinding continues past the next content segment 92of Gilligan's Island and continues into a content segment 92 thatincludes a commercial. The receiving device 12 responds to entering thecontent segment for the commercial by causing a speed bump to bedisplayed on the display device 54. For example, in one embodiment thespeed bump may be still image that represents the content of thecommercial (e.g., Mercedes Benz Logo). The user may see the speed bumpand enter a request 136 to position and play the commercial from thebeginning. In response to receiving the request 136, the receivingdevice 12 may use the corresponding position information 100 (e.g.,callout 138) in the metadata 98 to jump (e.g., callout 140) to thebeginning of the content segment 92 (e.g., commercial) in the buffer106. Other embodiments may respond to the request 136 by continuing torewind to the beginning of the commercial. At operation 141, thecommercial is played or rendered to an output device 26 (e.g., play) ata normal speed from the beginning of the commercial. At operation 142,responsive to reaching the end of the commercial, the receiving device12 may resume rewinding at an accelerated speed. Other embodiments mayrespond to reaching the end of the commercial by continuing to render ata normal speed in the play mode.

It will be appreciated, that the audio data 94, video data 96, andmetadata 98 may not necessarily be stored the same physical buffer 106.For example, in one embodiment the audio data 94, video data 96, andmetadata 98 may be stored in respective buffers 106. Nevertheless, theprocessing, as described above, may remain substantially the same.Further it will be appreciated that the buffer 106 may not be a physicalbuffer, but rather, a logical buffer 106 that may be implemented inmultiple physical storage devices (e.g., memory, disk, DVD, etc.)

FIG. 7 is a flowchart illustrating a method 150, according to an exampleembodiment, to position and play a content segment. Illustrated areoperations performed at the receiving device 12. The method 150commences at the receiving device 12, at operation 152, with the userpausing a content segment 92 that is being broadcast over the network 16in a transmission to the receiving device 12. For example, the user maybe viewing an episode of Gilligan's Island and press the stop or pausebutton on a remote control 41 that, in turn, causes the request module48 to receive the request to pause.

At operation 154, the communication module 50 responds to the request topause by causing the receiving device 12 to store content segments 92 tothe local storage device 18. For example, the communication module 50may cause the storage of Gilligan's Island, commercials, advertisements,and any other content segment 92 that may be broadcast while thereceiving device 12 is paused.

At operation 156, the request module 48 receives a request from the userto fast forward at two-times normal speed. For example, the request maybe entered by the user who selects a button on the remote control 41.The request may include a direction identifier (e.g., forward orreverse) that identifies the forward direction and a speed identifier(e.g., 2×, 4×, 6×, etc.) that identifies two times normal speed. Therequest module 48 responds to the fast forward request by using thelocation 108 in the playout information 104 to identify the positioninformation 100 in the content segment 92 that is presently beingrendered to the output device 26. If the position information 100includes a fast forward block 103 that prohibits fast forwarding thenthe request is ignored. Otherwise the content segment 92 is fastforwarded. In the present example, the episode of Gilligan's Island isnot blocked.

At operation 158, the receiving device 12 renders the content segments92 at an accelerated speed to the output device 26. For example, therender module 74 may render Gilligan's Island at twice-times the normalspeed on the display device 54.

At operation 160, the receiving device 12 continues to render thecontent segments 92 at an accelerated speed. For example, the rendermodule 74 may render a commercial for Friendly Airlines at two-timesnormal speed on the display device 54 provided that the request module48 determines that the commercial is not blocked from fast forwarding.In the present example, the commercial is not blocked and is rendered toat twice-times the normal speed on the display device 54. In addition,the receiving device 12 may cause the render module 74 to render a speedbump for Friendly Airlines superimposed over the Friendly Airlinescommercial on the display device 54.

At operation 162, the user may see the speed bump and decide to watchthe commercial by entering a position and play request that may bereceived by the request module 48. For example, the user may select aplay button on the remote control 41 to enter a position and playrequest. In another embodiment, the user may select another button onthe remote control 41 that may be associated with the position and playfunction.

At operation 164, the communication module 50 automatically positionsthe commercial to the beginning of the commercial. For example, thecommunication module 50 may use the position information 100 in themetadata 98 of the content segment 92 to identify the location of thebeginning of the commercial in a buffer 106 and to position to thebeginning of the commercial.

At operation 166, the render module 74 may render the commercial at anormal speed to the output device 26 from the beginning of thecommercial. For example, the user may view the entire commercial fromthe beginning at a normal speed for the commercial thereby enabling theuser to receive the message communicated by the commercial.

At operation 168, communication module 50 identifies the end of thecommercial. At operation 169 the communication module 50 responds to theidentification of the end of the commercial by causing the render module74 to resume fast forwarding. For example, the render module 74 mayrender the next content segment 92 to the display device at anaccelerated speed. In other embodiments, the communication module 50 maycause the render module 74 to continue in play mode. For example, therender module 74 may render the next content segment 92 to the displaydevice at a normal speed for the content segment 92.

FIG. 8 is a diagram illustrating a method 170, according to an exampleembodiment, to automatically position to the beginning of a contentsegment 92. The method 170 commences at operation 172 with thecommunication module 50 accessing position information 100 associatedwith the content segment 92 that is currently being rendered to theoutput device 26. For example, the communication module 50 may utilizethe location 108 in the playout information 104 to identify theappropriate position information 100 in the metadata 96 in the buffer106.

At operation 174, the communication module 50 uses the network address105 in the position information 100 to determine the location of thebeginning of the content segment 92 to be played in response to therequest to position and play content. For example, if the networkaddress 105 indicates the content segment 92 is stored in the buffer 106then a branch is made to operation 190. Otherwise a branch is made todecision operation 176.

At decision operation 176, the communication module 50 uses the networkaddress 105 in the position information 100 to determine if the contentsegment 92 is in stored on a local storage device 18. For example, ifthe content segment is stored on the database 22, then a branch is madeto operation 184. Otherwise a branch is made to decision operation 180.

At decision operation 180, the communication module 50 uses the networkaddress 105 in the position information 100 to determine if the contentsegment 92 is in stored on a remote storage device 55. For example, ifthe content segment is stored on the database 56, then a branch is madeto operation 182.

At operation 182, the communication module 50 retrieves the contentsegment from the database 56. For example, the communication module 50may use the network address 105 and the content segment offset 107 toretrieve the content segment 92 from a file stored on the database 56.

At operation 184, the communication module 50 retrieves the contentsegment 92 from the database 22. For example, the communication module50 may use the network address 105 and the content segment offset 107 toretrieve the content segment 92 from a file stored on the database 22.

At operation 186, the communication module 50 moves the content segment92 to the buffer 106 and at operation 188 the communication module 50positions to the beginning of the content segment 92 in the buffer.

At operation 190, the communication module 50 positions to the beginningof the content segment 92 in the buffer based on the content segmentoffset 107.

Other Example Embodiments—Point to Point Embodiment

In another example embodiment that may be identified as the point topoint embodiment, the request module 48 and the communication module 50may operate at the streaming server 58. The point to point embodimentrequires the receiving device 12 to communicate the requests over thenetwork 16 to the streaming server 58 to be processed by the requestmodule 48 that executes at the streaming server 58 and the communicationmodule 50 that executes at the streaming server 58

Other Example Embodiments—Medium and Presentation of Content Segment

Other examples may include the content segment 92 embodied in one ormore mediums (e.g., visual, audio, kinetic, etc.), the visual mediumpresented as motion or still.

Other Example Embodiments—Speed Bumps and Entertainment Content Segments

Other Example Embodiments may include the content segment 92 embodied asentertainment rather than an advertisement or commercial. For example,the speed bump may be used to identify key scenes in a movie and theuser may utilize the control buttons 40 or the remote control 41 toselect a button that requests a viewing of the key scene from thebeginning to the key scene.

Other Examples Embodiments—Local or Remote Storage Device

Further, it will be appreciated by one skilled in the art that thecontent segment 92 need not be transferred from the buffer 106, asillustrated in the method above. Rather, a second content segment 92that is different from the fast forwarded advertisement may be renderedat the receiving device 12. For example, the second content segment 92may be an extended version of the advertisement and may be retrievedfrom a local storage device 18 (e.g., database 22) or a remote storagedevice 55 (e.g., database 56) based on a network address (e.g., URL) inthe metadata 98. In one embodiment, the second content segment 92 (e.g.,extended version) may be retrieved based on a different control button40 or different button on the remote control 41.

Other Example Embodiments—Content Segment Played at Accelerated Speed

Further, it will be appreciated by a person having ordinary skill in theart that the above described content segment 92 may be designed to beplayed at normal speed or at any speed within a range of speeds aroundthe normal speed (e.g., accelerated speeds) to achieve a high qualityplay out.

FIG. 9 is an image 170 that is rendered on a display device 54,according to an example embodiment. The image 170 is rendered from acontent segment 92 that is an advertisement or commercial for “FriendlyAirlines.” The content segment 92 is being fast forwarded and is shownto be superimposed with a speed bump 172, “Fly Friendly Airlines.” Thespeed bump 172 may be superimposed over the image on the display device54 when the content segment 92 is fast forwarding or rewinding.

FIG. 10 shows a diagrammatic representation of a machine in the exampleform of a computer system 1000 within which a set of instructions, forcausing the machine to perform any one or more of the methodologiesdiscussed herein, may be executed. In alternative example embodiments,the machine operates as a standalone device or may be connected (e.g.,networked) to other machines. In a networked deployment, the machine mayoperate in the capacity of a server or a client machine in server-clientnetwork environment, or as a peer machine in a peer-to-peer (ordistributed) network environment. The machine may be a server computer,a client computer, a personal computer (PC), a tablet PC, a set-top box(STB), a Personal PrimaryAssistant (PDA), a cellular telephone, a webappliance, a network router, switch or bridge, an iPod, a personal videorecorder (PVR) (e.g., analog or digital input), a personal digitalrecorder (PDR) (e.g., analog or digital input), a mobile phone, aportable media player, a game console or any machine capable ofexecuting a set of instructions (sequential or otherwise) that specifyactions to be taken by that machine. Further, while only a singlemachine is illustrated, the term “machine” shall also be taken toinclude any collection of machines that individually or jointly executea set (or multiple sets) of instructions to perform any one or more ofthe methodologies discussed herein.

The example computer system 1000 includes a processor 1002 (e.g., acentral processing unit (CPU) a graphics processing unit (GPU) or both),a main memory 1004 and a static memory 1006, which communicate with eachother via a bus 1008. The computer system 1000 may further include avideo display unit 1010 (e.g., a liquid crystal display (LCD) or acathode ray tube (CRT)). The computer system 1000 also includes analphanumeric input device 1012 (e.g., a keyboard), a cursor controldevice 1014 (e.g., a mouse), a disk drive unit 1016, a signal generationdevice 1018 (e.g., a speaker) and a network interface device 1020.

The disk drive unit 1016 includes a machine-readable medium 1022 onwhich is stored one or more sets of instructions (e.g., software 1024)embodying any one or more of the methodologies or functions describedherein. The software 1024 may also reside, completely or at leastpartially, within the main memory 1004 and/or within the processor 1002during execution thereof by the computer system 1000, the main memory1004 and the processor 1002 also constituting machine-readable media.

The software 1024 may further be transmitted or received over a network1026 via the network interface device 1020.

While the machine-readable medium 1022 is shown in an example embodimentto be a single medium, the term “machine-readable medium” should betaken to include a single medium or multiple media (e.g., a centralizedor distributed database, and/or associated caches and servers) thatstore the one or more sets of instructions. The term “machine-readablemedium” shall also be taken to include any medium that is capable ofstoring, encoding or carrying a set of instructions for execution by themachine and that cause the machine to perform any one or more of themethodologies of the present disclosure. The term “machine-readablemedium” shall accordingly be taken to include, but not be limited to,solid-state memories, optical and magnetic media, and carrier wavesignal.

Thus, systems and methods to position and play content have beendescribed. Although the present disclosure has been described withreference to specific example embodiments, it will be evident thatvarious modifications and changes may be made to these exampleembodiments without departing from the broader spirit and scope of thedisclosure. Accordingly, the specification and drawings are to beregarded in an illustrative rather than a restrictive sense.

I claim:
 1. A method comprising: causing a display of media content atan accelerated playback speed distinct from a normal playback speed ofthe media content, the media content including multiple media segmentsamong which is a media segment that has a reference playback pointwithin the media segment; interrupting the display of the media contentat the accelerated playback speed during accelerated playback of themedia segment and at an interruption point that is within the mediasegment and distinct from the reference playback point, the interruptingbeing in response to a request that the media segment be played at thenormal playback speed; responsive to the request that the interruptedmedia segment be played at the normal playback speed, causing a displayof the interrupted media segment at the normal playback speed from thereference playback point that is within the interrupted media segmentwhose accelerated playback was interrupted in response to the request;and resuming the display of the media content at the acceleratedplayback speed in response to the display of the interrupted mediasegment at the normal playback speed having ended, the resumed displayof the media content displaying a further media segment among themultiple media segments at the accelerated playback speed.
 2. The methodof claim 1, wherein: the reference playback point of the media segmentwithin the media content is a beginning of the media segment.
 3. Themethod of claim 1, wherein: the resuming of the display of the mediacontent at the accelerated playback speed is in response to completionof the requested display of the media segment at the normal speed. 4.The method of claim 1 further comprising: identifying an end of themedia segment during the requested display of the media segment at thenormal playback speed; and wherein the resuming of the display of themedia content at the accelerated playback speed is in response todetecting that the end of the media segment has been displayed.
 5. Themethod of claim 1, wherein: the causing of the display of the mediasegment at the normal playback speed from the reference playback pointis based on position metadata that corresponds to the media segment andis included in the media content.
 6. The method of claim 1, wherein: thenormal playback speed is applicable to render the media content in aforward direction; and the accelerated playback speed is applicable torender the media content in the forward direction.
 7. The method ofclaim 1, wherein: the normal playback speed is applicable to render themedia content in a forward direction; and the accelerated playback speedis applicable to render the media content in a reverse direction.
 8. Themethod of claim 1, wherein: the causing of the display of the mediacontent at the accelerated playback speed causes the media segmentwithin the media content to be displayed at the accelerated playbackspeed.
 9. The method of claim 1, wherein: the causing of the display ofthe media content at the accelerated playback speed includes causing astill image that represents the media segment to be displayed during theaccelerated playback of the media segment, the still image indicating anopportunity to make the request that the media segment be played at thenormal playback speed.
 10. The method of claim 9, further comprising:detecting the request that the media segment be played at the normalplayback speed, the detecting of the request occurring during display ofthe still image that indicates the opportunity to make the request. 11.The method of claim 9, wherein: the causing of the display of the mediacontent at accelerated playback speed causes the still image thatindicates the opportunity to make the request to be superimposed overthe media segment displayed at the accelerated playback speed.
 12. Themethod of claim 1, wherein: the media segment is stored in a bufferduring the interrupting of the display of the media content during theaccelerated playback of the media segment; and the causing of thedisplay of the media segment at the normal playback speed includesmoving a present location within the buffer to a buffer address thatcorresponds to the reference playback point of the media segment. 13.The method of claim 12, wherein: the moving of the present locationwithin the buffer to the buffer address that corresponds the referenceplayback point of the media segment causes the media segment to be fastforwarded to the reference playback point and played from the referenceplayback point.
 14. The method of claim 12, wherein: the moving of thepresent location within the buffer to the buffer address thatcorresponds the reference playback point of the media segment causes themedia segment to be rewound to the reference playback point and playedfrom the reference playback point.
 15. The method of claim 12, wherein:the moving of the present location within the buffer to the bufferaddress that corresponds to the reference playback point of the mediasegment causes the media segment of the played from a beginning of themedia segment.
 16. The method of claim 1, wherein: the causing of thedisplay of the media content at accelerated playback speed is performedby a receiving device comprising one or more processors and includescausing an output device to display the media content at the acceleratedplayback speed; the interrupting of the display of the media contentduring playback of the media segment is performed by the receivingdevice comprising one or more processors and includes causing the outputdevice interrupt the playback of the media segment at the acceleratedplayback speed; the causing of the display of the media segment at thenormal playback speed is performed by the receiving device comprisingone or more processors and includes causing the output device to displaythe media segment at the normal playback speed; and the resuming of thedisplay of the media content at the accelerated playback speed isperformed by the receiving device comprising one or more processors andincludes causing the output device to resume the display of the mediacontent at the accelerated playback speed.
 17. A non-transitorymachine-readable storage medium comprising instructions that, whenexecuted by one or more processors of a machine, cause the machine toperform operations comprising: causing a display of media content at anaccelerated playback speed distinct from a normal playback speed of themedia content, the media content including multiple media segments amongwhich is a media segment that has a reference playback point within themedia segment; interrupting the display of the media content at theaccelerated playback speed during accelerated playback of the mediasegment and at an interruption point that is within the media segmentand distinct from the reference playback point, the interrupting beingin response to a request that the media segment be played at the normalplayback speed; responsive to the request that the interrupted mediasegment be played at the normal playback speed, causing a display of theinterrupted media segment at the normal playback speed from thereference playback point that is within the interrupted media segmentwhose accelerated playback was interrupted in response to the request;and resuming the display of the media content at the acceleratedplayback speed in response to the display of the interrupted mediasegment at the normal playback speed having ended, the resumed displayof the media content displaying a further media segment among themultiple media segments at the accelerated playback speed.
 18. Thenon-transitory machine-readable storage medium of claim 17, wherein: thereference playback point of the media segment within the media contentis a beginning of the media segment within the media content.
 19. Asystem comprising: a render module comprising one or more processors andconfigured to cause a display of media content at an acceleratedplayback speed distinct from a normal playback speed of the mediacontent, the media content including multiple media segments among whichis a media segment that has a reference playback point within the mediasegment; and a request module comprising one or more processors andconfigured to interrupt the display of the media content at theaccelerated playback speed during accelerated playback of the mediasegment and at an interruption point that is within the media segmentand distinct from the reference playback point, the interrupting beingin response to a request that the media segment be played at the normalplayback speed; the render module being further configured to,responsive to the request that the interrupted media segment be playedat the normal playback speed, cause a display of the interrupted mediasegment at the normal playback speed from the reference playback pointthat is within the interrupted media segment whose accelerated playbackwas interrupted in response to the request; the render module beingfurther configured to resume the display of the media content at theaccelerated playback speed in response to the display of the interruptedmedia segment at the normal playback speed having ended, the resumeddisplay of the media content displaying a further media segment amongthe multiple media segments at the accelerated playback speed.
 20. Thesystem of claim 19, wherein: the resuming of the display of the mediacontent at the accelerated playback speed is in response to completionof the requested display of the media segment at the normal playbackspeed.
 21. The system of claim 19, wherein: the reference playback pointof the media segment occurs earlier within the media segment than theinterruption point.